Since I started the BigWigNetwork Twitter account, I’ve been finding interesting legal people and firms to follow. I’m delighted that some of these are now following BigWig too. Whenever I can, I spend some time browsing their sites, looking for ideas and approaches that chime with my hopes for BigWig and for the UK legal profession.
Of course, the simple fact that they’re using social media already indicates awareness that online affordances can support, enhance and in some cases transform business for solicitors. Other initiatives, not specifically related to being online, also suggest that people are realising that even lawyers need to do business differently in the 21st century.
Most of us didn’t need the Clementi report to tell us that legal clients are becoming more sophisticated, more demanding and more able to compare costs for legal services from several different providers. However, it is very difficult to change the assumptions and customs of any established profession and particularly of one whose lifeblood is “precedent”. One thing that helps is to study the example of pathfinders who are already succeeding through doing things differently.