My mobile is wonderful!
It is a phone, an MP3 player, a voice recorder, a calendar, a video player and recorder, a web browser, a camera, etc, etc. I have it on contract, but, if purchased over the counter, it costs about £400. Great value as I no longer need an MP3 player, a camcorder, a desktop web browser……..really?
In truth, I have an MP3 player and a camcorder and a desktop computer, as well as the mobile phone. The computer cost three times the price of the phone. The camcorder was a similar price and the camera cost about half as much as the phone. I even have a land-line at home which I pay for monthly.
Why? Well, think about it. For really good, clear pictures of your holiday, are you going to trust your mobile phone or will you buy a camera that is a specialist device? If you were going to leave your children with someone at home all day, would you want a qualified nanny or someone who was “probably OK”?
I have these extra, more expensive gadgets as well as the ubiquitous mobile phone because I am willing to pay for a level of experience (and service) that is higher than any old Tom Dick or Petra can offer, i.e. if I can see added value in the particular product or service.
It is the same with solicitors. Some clients may be happy with an adequate legal adviser. Will they pay top dollar for adequate? No. They will pay top dollar if they believe their problem is serious and needs resolution urgently by an expert in that field.