Lord Bl**dy Sugar!

Like many of you I have enjoyed BBC’s The Apprentice complete with the attitude and the unremitting swearing of the main man. I would love to know what Lord Sugar does respect as it is clearly not most of the contestants most of the time. However, I must say that I am happy to let him have his quirks given his level of commercial success and I wish everyone I knew was as honest. Given this is a legal network why do I mention him?

One of the first and largest computer companies in the world was, as you will know, IBM. Given their position in the computer market today the phrase “no one ever got fired for buying IBM” will be irrelevant to most but the larger organisations now but once upon a time this was the case. Indeed when I started work in the mid-1980’s they had a dominant position in the hardware market include the personal computer market (PC).

At that time Alan Sugar Trading or Amstrad for short was making cheap radio’s, record player and other small electrical devices. However Amstrad was about to diversify and take on IBM with a PC. Think about it, a cheap radio manufacturer taking on a worldwide business. I had one of the first to compare to IBM PC and it must be said it had a poorer screen resolution and a less substantial keyboard. The other thing it lacked was about £1000 being half the price of the IBM.

The rest is history as the consumer and business market voted with their feet and bought the Amstrad.

The point of this history lesson is simple. Consumers and businesses want value for money which Law Sugar delivered which according to the critics of the day was very much a win for David over Goliath. Lord Sugar, as far as I know is not interested in the law but if he owned an Alternative Business Structure law firm, would he be preserving the traditions and current working practices?

Sir Alan may not be looking at the Legal Market but there are entrepreneurs out there waiting for the opportunity. Are you ready?

Liam Wall
BigWig Legal Network

What is BigWig Legal Network?
The deregulation of UK legal structures will have a huge impact on how Law is practised and new legal services are offered. BigWig Legal Network is the UK’s first membership development organisation for fee earners in legal practices, priced for membership affordability, which will offer what legal professionals desire most of all: Accurate, dependable new insights and techniques for developing the legal services of the future.

Find out more at our Last Wednesday meetings.


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