My mobile is wonderful!
It is a phone, an MP3 player, a voice recorder, a calendar, a video player and recorder, a web browser, a camera, etc, etc. I have it on contract, but, if purchased over the counter, it costs about £400. Great value as I no longer need an MP3 player, a camcorder, a desktop web browser……..really?
In truth, I have an MP3 player and a camcorder and a desktop computer, as well as the mobile phone. The computer cost three times the price of the phone. The camcorder was a similar price and the camera cost about half as much as the phone. I even have a land-line at home which I pay for monthly.
Why? Well, think about it. For really good, clear pictures of your holiday, are you going to trust your mobile phone or will you buy a camera that is a specialist device? If you were going to leave your children with someone at home all day, would you want a qualified nanny or someone who was “probably OK”?
I have these extra, more expensive gadgets as well as the ubiquitous mobile phone because I am willing to pay for a level of experience (and service) that is higher than any old Tom Dick or Petra can offer, i.e. if I can see added value in the particular product or service.
It is the same with solicitors. Some clients may be happy with an adequate legal adviser. Will they pay top dollar for adequate? No. They will pay top dollar if they believe their problem is serious and needs resolution urgently by an expert in that field.
They might be buying their dream house and want to know it will be done quickly and checked thoroughly. They might be making a will and want to know it will do exactly what they intended. They might be selling their company and want to be sure of expert advice.
Whatever the client wants, if you want them to agree the charge rate, it is likely that they must see you as expert. If you hold yourself out as a litigator who does a bit of divorce mixed in with conveyancing on the quiet days………
While I would not often see this particular combination, and it is OK to have more than one string to your bow, you should only pluck one string with each client. Otherwise you will do the same work for less money.
BigWig Legal Network
What is BigWig Legal Network? The deregulation of UK legal structures will have a huge impact on how Law is practised and new legal services are offered. BigWig Legal Network is the UK’s first membership development organisation for fee earners in legal practices, priced for membership affordability, that will offer what legal professionals desire most of all: Accurate, dependable new insights and techniques for developing the legal services of the future.
Find out more at our Last Wednesday meetings.